I started working at Shift as a personal digital assistant for Toyota dealerships.
I started freelancing at MRM//McCann as an associate content manager for GM. The systems primarily used were Adobe Experience Manager and JIRA. I used Adobe Experience Manager to build web pages. JIRA was used as a as a means of processing job tickets and communicating with project managers.
I volunteered at a local nature preserve called Dinosaur Hill in Rochester, Michigan. There, I was responsible for advertising the winter event, “Story Time with Santa”. I designed, created, and distributed the ads for the event that ultimately helped contribute to the success of the event.
A few of my advertising classes were taught by Kim Madeleine, President at KRM Communications. His classes taught me the most about the advertising world and provided the best learning experience a college student could ask for. We were given actual client requests and we had to meet “client” expectations.
This is a project I worked on for my Integrative Studies Field Work course. The paper discusses the problems with environmental organizations in regards to there not being enough awareness of local efforts. To solve the problem at hand, I suggested an integrated approach by utilizing both economic and psychology disciplines.
TRACE by MACE is a product proposal I, along with the rest of my group in an Integrated Marketing class, presented. Essentially, it’s a phone application that helps prevent human trafficking and other forms of serious harassment.
Over the summer (2016) I interned at Driven Solutions as a copywriter. I was presented with the opportunity to work for a variety of clients and asked to try various forms of copy writing.
This was a project I worked on for my Advertising Medium Class. My teacher gave a budget, the rest was a free for all.
This was my project for my creative strategy class. We had to conduct our own research and make a campaign for a small business or nonprofit organization. Naturally, I chose the new penguin exhibit at the Detroit Zoo sense I was a behavioral research assistant there.